H-D Lifestyle

For the 2020 campaign, we photographed all types of real riders in the latest H-D gear.
The art direction had a surreal style that nodded to the zen-like feeling of being on the road.
Client: Harley Davidson
Collaborators: Dan Litzow, Tom & George McQueen, Casey Rand

For the lookbook and retail, the photography was captured from a more heroic angle.