Rule Yourself
Under armour's flagship campaign for training in 2015. Made with 4 world-class athletes including Stephen curry, Jordan spieth, Tom brady and Misty copeland.
The campaign revolves around the singular thought — "I am, indeed, a king, because i know how to rule myself." by Pietro Aretino.
The campaign revolves around the singular thought — "I am, indeed, a king, because i know how to rule myself." by Pietro Aretino.
Client: Under Armour
Director: Wally Pfister
Photographer: Christian Weber
Collaborators: Kathryn Kvas, Felix Richter, Alex Nowak
Director: Wally Pfister
Photographer: Christian Weber
Collaborators: Kathryn Kvas, Felix Richter, Alex Nowak
![](https://freight.cargo.site/t/original/i/8197eef7b138d7a2621ffc77722109d6e012fcac2631706f198ff5f652b50d1e/Brady-army1.jpg)
![](https://freight.cargo.site/t/original/i/b9179f5dc030960509238e9f96c41734a7843077dbdf619767673afffca3b6eb/Curry-Army1.jpg)
![](https://freight.cargo.site/t/original/i/68224fdb9cc923f7574d70ab584429dfb3c37864e67425557c54763edeada127/JORDAN-Army1.jpg)
![](https://freight.cargo.site/t/original/i/096cb102c740a6ae5a34f78b892a73f859d132bd08320295f44777c2222a07ac/JORDAN2.jpg)
![](https://freight.cargo.site/t/original/i/0dfa3fbc6669645c941d9326898acc75961d2c6fd6a2d35d9ae9fa6a9de5ee7c/misty-army1.jpg)
![](https://freight.cargo.site/t/original/i/ba9366a43f867f8f50819ed1f9419f46eb627b430031ac44bf470a8cc642fc4f/misty-army2.jpg)
![](https://freight.cargo.site/t/original/i/92e558e41fc8350b70d81b5d9c692f6ab9d329d4f66b771a3ce2ef7e7f1ffcbc/curry-solo.jpg)
![](https://freight.cargo.site/t/original/i/c73fc290f2da3e0b699fea6e0d2dea271f90f0e9c9caa0565baf3ded59f201a1/jordan-solo.jpg)
![](https://freight.cargo.site/t/original/i/dcbb550de993b34bb16c3f2e16c0dd7e5c714b54b2cc88c244b5ffa4cc8426c2/misty-solo.jpg)