under armour's flagship campaign for training in 2015.
made with 4 world-class athletes including stephen curry, jordan spieth, tom brady and misty copeland.

the campaign revolves around the singular thought
"i am, indeed, a king, because i know how to rule myself." - pietro aretino

and visually manifested in a metaphor of a one man army and each time you train, you add a soldier to your ranks.

awards:

cannes lions 2016:
bronze x 1 ( visual effects )
shortlist x 5 ( direction, cinematography, editing, sound design, adapted music )

one show 2016:
bronze pencil x 3 ( online film, cinematography, editing )

young guns award 2015:
gold x 1 ( tv more than 30seconds )
silver x 1 ( art direction )
bronze x 1 ( tv 30 seconds )

parodies:
adidas 1
adidas 2

behind the scenes:
https://www.cgsociety.org/news/article/3208/behind-the-scenes-under-armour-rule-yourself-

broadcast
anthem


tom brady


stephen curry



misty copeland



jordan spieth


print