Rule Yourself



Under armour's flagship campaign for training in 2015. Made with 4 world-class athletes including Stephen curry, Jordan spieth, Tom brady and Misty copeland.

The campaign revolves around the singular thought — "I am, indeed, a king, because i know how to rule myself." by Pietro Aretino.
Client: Under Armour
Director: Wally Pfister
Photographer: Christian Weber
Collaborators: Kathryn Kvas, Felix Richter, Alex Nowak